How CPG Leaders Can Make Better Decisions
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
The truth is that too many smart consumer products leaders try to “tough-it-out,” thinking it is normal to make “hard” decisions. Most of the time
Have you ever been talking on your cell phone and realized after a few minutes (or more) that no one is on the other end
Don’t risk making a decision in simulation mode where the results look good at first glance but the information presented is not sufficient to make
The Valen Group has consulted with major global 1000 innovation and brand focused companies and has significant global strategy consulting experience.
Utilizing innovation and agile, market-learning approaches, Valen discovers whitespace with a transformational innovation opportunity.
Utilizing Valen’s proprietary agile research method, Fusion MethodologyTM for agile product testing to solve an insight problem with a social media platform prototype that the
Adidas wanted to determine viability for the brand with a strategic partnership to launch in a sports drink category with innovative packaging solution
Chiquita was seeking innovation to help them move away from competing in a commodity market and Valen helped identify and develop a significant new business
Valen to reinvigorate growth for a mature $1B brand a new President had recently been assigned to lead
A premium branded manufacture needed a growth strategy to move from niche market to a larger market but not lose its brand equity and core
Valen helps assess a green packaging market opportunity
Conduce benchmarking to collect and share best practices in coordinating global innovation and recommended organizational changes to improve speed-to-market